Don't panic, there's no need to start your path to engagement from scratch. We've found a few websites that do this really darn good.
We think you could find these sites helpful...
Top 7 Websites for Civic Engagement
We think you could find these sites helpful...
Top 7 Websites for Civic Engagement
HAVE CONVERSATIONS WITH US HERE...
Other communication tools we would suggest are Facebook, Patch, Nextdoor, and Buzzfeed. Also remember, communication channels for Millennials are constantly changing so make sure you stay in the LOOP!
BRING CITY HALL TO US...
Check out some more ways you can use technology to get your community envolved!
Mindmixer http://www.mindmixer.com/ Crowdbrite http://www.crowdbrite.com/ City of San Leandro Virtual City Hall http://www.sanleandro.org/oth/default.asp Connect with people where they are... how about a shopping mall? "Residents of Nice, France are remotely accessing city services confidentially and well beyond normal city hall operating hours – all from a popular shopping mall." |
LEARN HOW TO MARKET TO YOUR AUDIENCE BY ASKING THE EXPERTS
Tap into the Millennials you already know - the ones who work for you! Create focus groups, find out how they communicate and how best to spread the word to your community of Millennials!
Hire experts who know how to market to and message for specific audiences! Yes, this means having to spend money. Outreach takes work and money, but remember that there is value in this investment if you want to increase engagement!
Targeted Marketing: Millennials are Moving Targets, Part 1
Targeted Marketing: Millennials are Moving Targets, Part 2
#MARKETING
Articles on engaging millennials:
http://www.stayclassy.org/blog/forget-what-youve-read-about-millennials/
http://daxko.com/blog/2014/06/what-we-know-about-engaging-millennials/
https://www.linkedin.com/pulse/article/20140312192019-28064871-the-yelp-generation-4-ways-to-engage-millennials
#MARKETING
YouTube marketing:
https://blog.kissmetrics.com/2013-youtube-marketing-guide/
http://www.convinceandconvert.com/content-marketing/the-no-hype-guide-to-video-marketing-on-youtube/
Examples:
http://bcove.me/wu7hpxae
http://city.milwaukee.gov/treasurer#.VBjk_fnktu0
#MARKETING
Surveying Millennials:
Reality is Millennials will not be attending your public meeting to tell you how they feel about a policy issue. You need to go to them! Find millennials on the cloud at social media sites or find them at their local hangouts and survey them there: moveable feasts, festivals, malls, bubble/boba tea shops, coffee shops, and colleges/universities are great places to find millennials. Make surveys short or fun and interactive.
Resources: http://keltonglobal.com/wp-content/uploads/2013/04/EngagingMillennials.pdf
Hire experts who know how to market to and message for specific audiences! Yes, this means having to spend money. Outreach takes work and money, but remember that there is value in this investment if you want to increase engagement!
Targeted Marketing: Millennials are Moving Targets, Part 1
Targeted Marketing: Millennials are Moving Targets, Part 2
#MARKETING
Articles on engaging millennials:
http://www.stayclassy.org/blog/forget-what-youve-read-about-millennials/
http://daxko.com/blog/2014/06/what-we-know-about-engaging-millennials/
https://www.linkedin.com/pulse/article/20140312192019-28064871-the-yelp-generation-4-ways-to-engage-millennials
#MARKETING
YouTube marketing:
https://blog.kissmetrics.com/2013-youtube-marketing-guide/
http://www.convinceandconvert.com/content-marketing/the-no-hype-guide-to-video-marketing-on-youtube/
Examples:
http://bcove.me/wu7hpxae
http://city.milwaukee.gov/treasurer#.VBjk_fnktu0
#MARKETING
Surveying Millennials:
Reality is Millennials will not be attending your public meeting to tell you how they feel about a policy issue. You need to go to them! Find millennials on the cloud at social media sites or find them at their local hangouts and survey them there: moveable feasts, festivals, malls, bubble/boba tea shops, coffee shops, and colleges/universities are great places to find millennials. Make surveys short or fun and interactive.
Resources: http://keltonglobal.com/wp-content/uploads/2013/04/EngagingMillennials.pdf